THE BOOST STORY
Our journey so far is only the beginning
How we got here.
Over 20 years, our journey to becoming the #1 UK-based energy drinks brand began. Today we have a product portfolio including energy, sports hydration and iced coffee. The best bit is we're only getting started.
2001
Boost was born, and Original Energy reshaped the market for great-tasting energy drinks with a real-world price tag.
2005 - 2013
Our first ever ad campaign!
Boost Sport launched, making isotonic hydration affordable.
#44 fastest-growing company on the Fast Track 100
Our explosive range of Energy flavours shook up the market.
We go international, and the wider world enjoys Boost for the first time. But not the last.
2018
Northern Ireland’s #1 soft drink!
2020
Our iced coffee range gives coffee breaks a delicious Boost.
2021
The Official Energy and Sport Drinks sponsor of Leeds United FC.
2021
We become the official Rio distributor and Unleash The Sunshine to more people than ever.
2022
Boost Juic’d launches, combining twisted fruit juice combos and max energy.
2023
Welcome to the first Boost Sport limited editon Raspberry & Mango
2023
Juic’d extends its flavour range with NEW Blood Orange & Raspberry Crush
2023
Rio gets a face lift and launches HFSS recipe and larger bottle format
Become a Boost partner
Where will we go next? The sky’s the limit. But if you’d like to be a part of our fast-growing story and become a Boost partner, sign up here.
For everyone out there enjoying Boost: hold on tight, we’ve got big things coming!
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