Love Island, Celebrity Juice and Take Me Out are amongst shows about to receive a Boost as the brand takes its Release The Boost campaign to the digital airwaves with ITV’s video on-demand service, the ITV Hub.

Launching Monday 17th July, a new 15 second advert from Boost Drinks, featuring the iconic Release The Boost visuals, will run nationwide for two weeks appearing over 400,000 times during the ad breaks for those using the on-demand service.

The advert forms part of the brand’s summer campaign, driving brand awareness, engaging consumer audiences and amplifying the Boost brand.

Natalie Rich, Marketing Controller of Boost comments: “Retailers across the country should really start to see the benefit of our consumer marketing activity. Release The Boost’s exciting programme of activity is our biggest push to date and aims to engage customers while ultimately helping to drive sales.”

The Release The Boost campaign, which now includes slots on ITV’s video on-demand service, also covers airtime on the UK’s number 1 hit music station Capital FM, digital advertising targeting popular sites such as The Daily Mail, outdoor media and experiential activity through Facebook Live, in total aiming to reach over 40 million consumers nationwide.

This latest investment is a great illustration of Boost’s continued Champion Of The Independents commitment whereby it does not sell through the multiples.

Boost has a fantastic product range across sport and energy drinks – stimulation energy and sports/isotonic – as well as protein, with a product portfolio of over 40 great tasting SKUs that provide excellent value for money for consumers and also deliver very strong margins for retailers.

For more information on Boost visit