GIVING PROTEIN SALES A BOOST

Having introduced Protein Boost to the UK market at the start of 2017, Boost Drinks is following up the launch with a range of point of sale tools designed to support retailers.

The new marketing materials include: A2 and A4 posters, shelf talkers and wobblers – all created in line with the distinctively different Protein Boost branding. Retailers can also book in consumer tasting days.

The launch of Protein Boost last year signified the champion of the independent brand’s diversification into an exciting new category that is growing at 26% year on year*.

Protein Boost comes in 310ml individual plastic bottles with two great tasting flavours – chocolate and strawberry. Each bottle contains 20g of protein, no fat, no added sugar and less than 150 calories. Price-marked at £1.29, the new SKUs offer excellent value to the consumer, a great margin to the independent trade and come in a convenient eight bottle case.

Boost strategy director Kirsty Birks commented: “Protein Boost was a very exciting piece of new product development for us. While the health and wellbeing agenda has continued to gain consumer momentum, we saw a real gap in the convenience sector for protein drinks. Protein Boost offers a simple, convenient and tasty way to take in protein in a format that is not available in the multiples, while offering a great price point and strong profit margins. It is also delicious!

“We hope that by making this new range of marketing materials available to retailers we will see the sales of Protein Boost continue to grow, and increase the coverage of the product across the UK.”

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*Euromonitor Sports Nutrition in the UK Nov 2015