Simon Gray, managing director and founder of Boost Drinks, has been named Director of the Year at Insider Magazine’s Yorkshire Business Leaders Awards.

Gray was nominated for, and won, this award not only because of the consistent success and growth Boost has achieved since it was established in 2001, but because of his distinctive leadership style and steadfast commitment to building a strong and distinctive culture within Boost; one that is meritocratic, flexible, hard-working yet caring and passionately driven by delivering for its trade customers and consumers. The accolade was in the £11-35m turnover category.

While the business has been around for over 15 years, Gray is committed to developing his own leadership experience and style as well as encouraging and actively supporting the broader Boost team to develop and progress in their roles.

He comments on the award: “It was an honour to have been nominated, let alone to have won –  I’m thrilled and humbled to have been named Director of the Year, especially given the calibre of the other shortlisted finalists in the category. This award is not just for me but the whole team at Boost and is as much a testament to their passion and commitment, as mine.”

Some of the region’s top entrepreneurial leaders were honoured at the Yorkshire Business Leaders Awards, which took place recently at the Royal Armouries, Leeds. The ceremony rewarded those who are making a significant contribution to their companies and helping drive economic growth in the wider Yorkshire region.