Lunch gets a boost
Exhibitions & events - Wednesday, September 30, 2009
Lunch gets a boost
Leading functional drinks manufacturer Boost Drinks will be exhibiting at this year's Lunch 09 show, which is taking place from the 1-2 October at Old Billingsgate in London.
Boost Drinks will be exhibiting on stand C317 and visitors can experience key lines from Boost's product portfolio, including smoothies and the original Boost energy line in its 1L, 500ml and 250ml price-marked can formats.
Following the continued growth of the energy drinks sector and the popularity of energy lines including the 250ml 49p price-marked can, Boost has recently re-launched its light energy drink as "sugar free", which still contains just two calories per 100ml.
Volumes of Boost's core energy line are up 14.2% year-on-year, and as the energy market is growing at a rate of 7%, Boost is outperforming at an impressive rate.
As a result, Boost is preparing to unveil its first direct to consumer campaign, kicking off in Belfast next month, and is also working on an online social media campaign targeting students.
Boost managing director Simon Gray commented: "We have enjoyed an extremely successful 12 months as a business, and we are looking forward to engaging further with our customers at LUNCH 09. The exhibition will enable us to showcase our broad product range and demonstrate the revenue opportunities that Boost provides by combining quality and value. The popularity of our 250ml price-marked can has been a key factor in our growth this year and it's clear that customers remain value-focused."
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