News

POMBERRI LIMITED EDITION WILL BE A BLAST!

March 2017

Pomberri Blast is the latest sugar free SKU from Boost Drinks, available as a limited edition line from early April, with a particular focus on the festivals market and delivering great cash profit margins. Pomberri Blast features a blend of pomegranate and blueberry flavours, in a 250ml can price-marked at 49p. It will be supported […]

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Boost Pomberri Blast

SPORTS DRINK GETS NEW BOOST

March 2017

Challenger brand Boost Drinks is updating its isotonic sport drinks offer, which is exclusively for independents, with striking new packaging, a new recipe and an additional flavour. New Citrus Boost Sport is a direct response to consumer tastes for a lighter, zingier flavour and will further strengthen the range for independents enabling them to compete […]

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Boost Sport

BOOSTING ITS LOOK

January 2017

Challenger brand Boost Drinks is looking to increase its share of the energy drinks market with striking new packaging that will be introduced across all 40 plus SKUs over the next few months. Already number two in the category*, this evolution of Boost’s brand identity will provide improved differentiation and stand-out. The logo has been […]

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Boost Drinks

YORKSHIRE BUSINESS WINS NATIONAL AWARD

December 2016

Leeds-based Boost Drinks has won a national trade award alongside some of the UK’s most famous consumer brands including Walkers Crisps, Nestle and PG Tips. Boost Drinks was presented with the Gold Medal for Service to Retailers by the Federation of Wholesale Distributors (FWD) last week. The FWD is a highly influential organisation for wholesalers, […]

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BOOST ANNOUNCES FIRST THREE CRYSTAL BOTTLE WINNERS

November 2016

November 2016 Three Boost retailers have each won £1,000 having discovered one of 15 special 15th anniversary crystal bottles that were hidden in promotional cases of 500ml Boost Original. Hamid Majdabadi (pictured middle) owns a convenience store and off licence in Ealing and was delighted with his prize, which he received from trade marketing manager […]

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BOOST DRINKS CELEBRATES FIFTEEN YEARS AS CHAMPION OF THE INDEPENDENTS

November 2016

Soft drinks brand Boost Drinks is celebrating fifteen years as a champion of the independent. The company was founded by entrepreneur Simon Gray back in 2001, when he spotted a gap in the energy drinks market for a challenger brand. The business has since gone from strength to strength with a current turnover of nearly […]

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BOOST LAUNCHES PROTEIN DRINK

November 2016

November 2016 January 2017 will see the national rollout of Protein Boost, signifying the champion of the independent brand’s diversification into an exciting new category that is growing at 26% year on year*. The initiative comes in response to increasing consumer demand for health and wellbeing products and provides the independent convenience channel with a […]

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BOOST DRINKS LAUNCHES £15,000 CRYSTAL BOTTLE PROMOTION

August 2016

August 2016 To celebrate its 15th anniversary, Boost Drinks is giving retailers the chance to win £1,000 if they find a hidden, special edition crystal bottle. Trade marketing manager Amy Ankrah (pictured) has planted 15 of these bottles randomly in 15 cases of 500ml Original. These cases will be distributed via the usual channels from […]

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BOOST YOUR SUMMER SALES WITH GUANGO!

April 2016

April 2016 Boost Drinks is currently enjoying tremendous growth, especially in flavours, and retailers can benefit from this trend with the challenger brand’s latest product launch. Tropical Guango is a refreshing summer drink that combines guava and mango and features an iconic can design. This exciting new SKU is a limited edition line that will […]

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NEW EXOTIC SKU FROM BOOST

February 2016

February 2016 Helping retailers take advantage of the current 25% growth** of flavours within the functional energy market, Boost Drinks has launched its popular Exotic Fruits line in a 1litre PET bottle. Boost sees investment in new product development as a key part of its Champion Of The Independents commitment, providing great tasting, competitively priced […]

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