BOOST DRINKS TAKE TITLE SPONSORSHIP FOR MOTOCROSS TEAM
Sponsorship activity - Wednesday, August 24, 2011
BOOST DRINKS TAKE TITLE SPONSORSHIP FOR MOTOCROSS TEAM
Boost Drinks is proud to announce that it has taken over as title sponsor for motocross team, Proppa.com, following the shock closure of Proppa.com’s business.
Boost was the obvious choice to assume the title role, as it is already involved in a substantial sponsorship deal with the team. The new sponsorship deal sees Boost take the sponsor title for the remainder of the season, and the motocross team will race under the new name of BOOST ENERGY KTM.
BOOST ENERGY KTM has had plenty of reason to celebrate of late, with the team enjoying their first overall victory, and team rider Martin Barr, celebrating his first British Championship win at the 6th round of the Maxxis British Championship at Foxhills, Swindon’s world-class motocross venue, earlier this month.
As part of the new sponsorship deal, Boost will receive increased brand placement on a range of prominent sites, including the team truck, hospitality awning, riders’ bikes, kits, helmets, and pit shirts, as well as on all team literature, and in on-line and print media.
The sponsorship deal, forms part of a wider consumer awareness campaign by Boost, designed to target consumers directly, alongside maintaining its core relationships with independent retailers and wholesale trade.
Steve Turner said: “The team is extremely grateful to Boost for stepping in to take over the title sponsorship. They’re a great company to work with, and a great brand, which fits perfectly in this arena, and we are looking forward to delivering an increased level of exposure for the Boost brand.”
Simon Gray, managing director, Boost said: “We were happy to help out after hearing about the unfortunate circumstances earlier this month. The team continues to deliver great brand awareness for its sponsors and as title sponsor we look forward to receiving the lion’s share of the coverage throughout the remainder of the season.”
Boosts product 250ml energy can and 500ml re-sealable product will be sampled at key events across the UK throughout the remainder of the motocross 2011season.
For further details visit the team website www.steveturnerracing.com
