Boost Drinks sponsors Proppacom Honda teams 2010 motocross season

Sponsorship activity - Monday, January 4, 2010

Boost Drinks sponsors Proppacom Honda teams 2010 motocross season

Leading energy drink brand Boost has teamed up with Proppa.com Honda as one of the team’s main sponsors for the 2010 motocross season.

Boost, which is set to roll out its first direct to consumer campaign across the UK over the next year, has signed a 12-month deal with Proppa.com Honda, one of the UK’s leading motocross teams.

Former Nisa Today’s and Sugro director Steve Turner, who sold his Cash & Carry business in 2006 formed his own motocross team in 2008 and has led the Proppa.com Honda team from strength-to-strength finishing 3rd in the British Championship in only their second season. As part of the deal, Boost will receive brand placement on the team’s website www.steveturnerracing.com, bikes, riders kit & helmets, pit shirts, truck and awning.

Motocross is a growing spectator sport and the 2010 season kicks off in February. With consumers of a diverse age range and demographic who enjoy the adrenaline rush of the sport, Boost’s 250ml energy can and 500ml re-sealable products will be sampled across the UK at key events in the motocross calendar.

Simon Gray, Boost managing director, said: “We have enjoyed significant growth and increased awareness of Boost this year, and are looking forward to targeting consumers directly, alongside maintaining our core relationships with independent retailers and the wholesale trade. Motocross represents a new area for us and our sponsorship of the Proppa.com Honda team will enable us to deliver our brand proposition of affordable energy to a new and relevant audience.”

Steve Turner, Proppa.com team manager, added: “Boost is a perfect fit for the motocross industry and we are looking forward to being associated with such an exciting brand.”