RE-RELEASING THE BOOST
Building on its reputation as Champion Of The Independents, Boost Drinks is kick-starting the summer with a new marketing campaign aimed at taking the brand to millions of new consumers and boosting sales for its independent stockists.
Boost’s latest Release the Boost campaign will run through the summer to drive brand awareness, engage consumer audiences and amplify the Boost brand across its social channels.
The campaign will cover radio, outdoor, digital and a new exciting piece of online experiential activity using Facebook Live, in total aiming to reach over 40 million consumers nationwide.
The online experiential activity using Facebook Live will launch on 16th June with four live streams of Boost’s new online gameshow broadcast throughout the day with consumers invited to answer clues for the chance to win top cash prizes. Promotional trailers will be launched on social media ahead of time to create excitement, and weekly clues, with prizes, will follow the launch to extend the experience well into the summer.
June will also see Release the Boost activity return to Manchester’s and Birmingham’s airwaves with Capital Radio, and following the success of last autumn’s campaign, three new locations will be added for summer 2017 using Capital Radio in Yorkshire and the North East and Kiss FM in London. Northern Ireland will be supported with outdoor advertising.
The Kiss Network will also be running a Boost competition across the country. Other nationwide activity will include social activity across Boost’s channels and digital online banners.
Boost has also partnered with The Work Perk to deliver samples to 100,000 office workers in Manchester and Birmingham during July.
The campaign will also extend to Boost’s trade audiences with vouchers sent to 4,000 retailers nationwide, driving footfall into cash & carrys and wholesalers with in-depot theatre and the availability of a new range of POS for support in store.
Above the line advertising, PR and social media will also be in place to support all of the activity.
Following this, the campaign will continue to specifically target the South West as the holiday season starts and consumers head towards the coastal areas of the country. Activity will include a partnership with National Express on coastal routes heading out of the city, outdoor, digital and sampling, and a social media campaign all targeted to key locations.
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