http://www.boostdrinks.com/ The latest 10 news stories from BOOST DRINKS Thu, 11 Feb 2010 10:27:46 GMT en-us http://www.boostdrinks.com/news/news.php?story=40 http://www.boostdrinks.com/news/news.php?story=40 Thu, 11 Feb 2010 00:00:00 GMT Leading independent energy drink brand Boost will launch a new addition to its core energy line this month – a cola-flavoured energy product. Boost Energy Cola, which will be available from mid-February in 250ml can, 500ml and the iconic 1L PET formats, has been developed to appeal to energy drinkers looking for a high caffeine boost, but with the popular taste of cola. Designed to sit in the energy aisle amongst Boost’s core line, Energy Cola is a carbonated cola-flavoured energy drink that contains the same taurine and 30mg per 100ml of caffeine as the original Boost Energy drink. Conversations with Boost’s trade customers throughout the development stage confirmed the product’s potential, which is aimed at helping retailers to widen their energy offering and drive further revenue generation and growth. Simon Gray, managing director at Boost, said: “Our new cola-flavoured energy line is a genuinely new product development for Boost, and one that we know provides great opportunities for our trade customers. Consumers shopping in the energy aisle have not been offered an alternative flavour at our price point before, and this is a great time to launch a product that will open up the category and continue to drive growth within this sector of the soft drinks market.” http://www.boostdrinks.com/news/news.php?story=39 http://www.boostdrinks.com/news/news.php?story=39 Mon, 25 Jan 2010 00:00:00 GMT Leading energy drink brand Boost has announced today that its year-on-year sales are up by 26%, continuing the company’s growth since its launch in 2001. Nielsen figures have revealed that sports and energy remains the fastest growing sector within the soft drinks category, demonstrating 6% volume and 4.6% value increases. Boost is outperforming this rate, with 2009 volumes per litre triple compared to 2006. Sales of Boost’s 250ml price-marked energy can are up 270% since its launch in December 2008 and make it Boost’s top-performing product line following a year of consolidation of its core line. Boost’s ongoing strong performance has been attributed to the brand’s focus on combining quality and value price points as consumers cut their shopping budgets during the recession. Managing director Simon Gray commented: “2009 was a year of consolidation for us – we focused on engaging with our trade partners further and developing our energy market share. Our ability to quickly respond to demand contributed to our success over the last 12 months - price marking, for example, was a massive trend that paid off for us, as sales of our 250ml energy can demonstrate. This year, we are looking forward to new product development to widen the category, and our first ever direct to consumer campaign – it’s an exciting time for us.” http://www.boostdrinks.com/news/news.php?story=38 http://www.boostdrinks.com/news/news.php?story=38 Mon, 04 Jan 2010 00:00:00 GMT Leading energy drink brand Boost has teamed up with Proppa.com Honda as one of the team’s main sponsors for the 2010 motocross season. Boost, which is set to roll out its first direct to consumer campaign across the UK over the next year, has signed a 12-month deal with Proppa.com Honda, one of the UK’s leading motocross teams. Former Nisa Today’s and Sugro director Steve Turner, who sold his Cash & Carry business in 2006 formed his own motocross team in 2008 and has led the Proppa.com Honda team from strength-to-strength finishing 3rd in the British Championship in only their second season. As part of the deal, Boost will receive brand placement on the team’s website www.steveturnerracing.com, bikes, riders kit & helmets, pit shirts, truck and awning. Motocross is a growing spectator sport and the 2010 season kicks off in February. With consumers of a diverse age range and demographic who enjoy the adrenaline rush of the sport, Boost’s 250ml energy can and 500ml re-sealable products will be sampled across the UK at key events in the motocross calendar. Simon Gray, Boost managing director, said: “We have enjoyed significant growth and increased awareness of Boost this year, and are looking forward to targeting consumers directly, alongside maintaining our core relationships with independent retailers and the wholesale trade. Motocross represents a new area for us and our sponsorship of the Proppa.com Honda team will enable us to deliver our brand proposition of affordable energy to a new and relevant audience.” Steve Turner, Proppa.com team manager, added: “Boost is a perfect fit for the motocross industry and we are looking forward to being associated with such an exciting brand.” http://www.boostdrinks.com/news/news.php?story=37 http://www.boostdrinks.com/news/news.php?story=37 Mon, 14 Dec 2009 00:00:00 GMT Leading energy brand Boost Drinks has launched its new 99p stimulation shot, the lowest priced on the market, in response to growing customer demand for a value alternative. The Boost shot, which will be available to wholesale and independent retailers from early December, is a concentrated blend of caffeine and natural extracts of ginseng and guarana to give you an instant, portable Boost with only 0.3 calories. Boost expects the shot to appeal to a broader, impulse purchase audience, thanks to its counter-top point of sale and fast-acting 75mg of caffeine, equivalent to one cup of brewed coffee. Since its launch in the US in 2004, the energy shot sector is worth £500m* and has grown by 85% this year alone, demonstrating a significant opportunity for retailers to capitalise on a new UK market that is full of potential. The launch follows a successful year for Boost, who has primarily focused on consolidating its core energy line this year, and has enjoyed significant sales, with value up 18.2% year-on-year. Simon Gray, managing director, Boost Drinks, said: “We pride ourselves on being able to react quickly to our customer needs and requests for a Boost high caffeine shot have been flooding in over the last couple of months, given the popularity of this new market as consumers look for instant energy hits to fuel their increasingly fast-paced lifestyles. The Boost stimulation shot offers a quick and simple revenue stream for both wholesale and retailers as it is an ambient, value product that frees up chiller space and appeals to a wider audience with a variety of new usages.” http://www.boostdrinks.com/news/news.php?story=36 http://www.boostdrinks.com/news/news.php?story=36 Mon, 07 Dec 2009 00:00:00 GMT Leading energy brand Boost Drinks has ranked at number 44 in this year’s Sunday Times Virgin Fast Track 100 of Britain’s top performing companies, reflecting Boost’s significant growth over the last 12 months. The 13th annual league table was published this week in The Sunday Times, and ranks firms by sales growth. Despite the broader economic downturn, Boost achieved a place within the top 50, after demonstrating impressive results. Boost’s sales have grown 88% year-on-year from £1.5m in 2005 to £9.7m in 2008, beating even the rate of growth within the energy market. With unit volumes of 30m this year, Boost is about to embark on its first direct to consumer drive, which will be rolled out nationwide throughout 2010 following an initial launch in Belfast earlier this year. New product development is also a key theme for 2010, and Boost has launched its high energy shot this month with a price point of 99p, providing retailers and wholesalers with a quality value offering within the new energy shot market space. Simon Gray, managing director, Boost Drinks commented: “Achieving such a strong place within a nationally recognised showcase of top British businesses is a great end to a significant year for Boost, and the team and I would like to thank all of our trade partners for their support. “Boost’s value and quality focus has enabled us to provide revenue opportunities for our trade customers as well as offering consumers a welcome affordable energy product during the recession. We have also adjusted to the ever-changing market conditions by being able to react quickly to our customer needs and requests, and the success of our price-marked 250ml can and the launch of our new energy shots are great examples of this. We’re looking forward to the year ahead, with more new product development in the pipeline.” http://www.boostdrinks.com/news/news.php?story=35 http://www.boostdrinks.com/news/news.php?story=35 Thu, 12 Nov 2009 00:00:00 GMT Leading functional drinks brand Boost has secured a presence on official TV signage for the Gillette Rugby League Four Nations final between Australia and England on 14 November, following a stint of sponsorship during this year’s tournament, which began on 23 October. An estimated 600,000 Sky Sports TV viewers will tune in to the pinnacle of rugby league’s national tournament, with BBC 1 Live viewers estimated at around 1.4 million. Venues throughout the 2009 tournament have included Twickenham Stoop, the Galpharm Stadium, the Keepmoat Stadium and DW Wigan. Elland Road marks the final stop and will play host to England and Australia as they battle it out for the Four Nations title. The sponsorship deal ties in with Boost’s first national direct to consumer campaign, which kicked off in Belfast last month and will be rolled out across cities including Leeds, Birmingham and Glasgow over the coming months. From February 2010, Boost will also be advertising at the Rugby Super League games with five live Sky Sports matches. Rotating signage will be at six venues, including St. Helens, Warrington, Huddersfield, Salford, Leeds and Twickenham Stoop. Simon Gray, managing director at Boost, said: “We are pleased to have a presence at such a major sporting event with national media coverage. This is an exciting time for the Boost brand and we hope that this TV exposure will raise awareness of Boost as we prepare to go live with our new consumer campaign across the UK.” http://www.boostdrinks.com/news/news.php?story=34 http://www.boostdrinks.com/news/news.php?story=34 Mon, 12 Oct 2009 00:00:00 GMT Leading functional drinks manufacturer Boost Drinks, has launched its first ever direct to consumer marketing campaign, kicking off in Belfast this week. The campaign will focus on promoting original Boost Energy – the first Boost product, launched in 2001 to provide a quality and value re-sealable alternative to other energy drink brands. Boost is using outdoor advertising, POS and special promotions to drive sales of its core energy lines. Boost’s campaign kicked off with sampling in Belfast city centre’s Europa station on Monday, which continues for seven days and follows an extremely successful 12 months for the business. As the energy drinks market continues to boom, sales volumes of Boost’s energy line are up 14.2% year-on-year, and as the energy market is growing at a rate of 7%, Boost is outperforming at an impressive rate. Boost is currently targeting students with its value proposition by using facebook, encouraging them to win free Boost by uploading video content of their best dance moves. The ‘Boost A Move’ competition will tap into student culture via social media and see the brand linking with upcoming dance and sports teams, including parkour or free runners, to promote an active lifestyle. Simon Gray, managing director of Boost Drinks, commented: “The popularity of Boost across each of the product lines this year has paved the way for our first consumer campaign. As our following continues to grow, we want to make sure that both our trade customers and consumers are aware of what Boost is doing and where we can be found across the UK. Market research has demonstrated that we already have a steady following in Belfast, and so it made sense for us to launch our campaign here first. “Looking ahead, we’ll be rolling the campaign out across the UK and tying this in with our student activity that’s ongoing, making this an exciting time for Boost.” Boost Energy is available in 1 Litre PET format, 500ml and 250ml cans, and is also available in Sugar-Free for a lifestyle choice. Find Boost products in your local convenience store. http://www.boostdrinks.com/news/news.php?story=32 http://www.boostdrinks.com/news/news.php?story=32 Fri, 02 Oct 2009 00:00:00 GMT Leading functional drinks manufacturer Boost Drinks has re-launched its light version of the original Boost energy drink as ‘Boost sugar free’, which contains just two calories per 100ml. As the energy drink sector continues to grow, Boost’s renamed sugar free product taps into an additional opportunity area for low calorie alternatives that meets the continuing consumer demand for lifestyle options. Sugar-free Boost is available at the same value price point as the classic Boost energy drink product, and comes in 250ml can, 500ml bottle and iconic 1L re-sealable bottle formats. The re-launch comes as Boost is preparing to unveil its first direct to consumer campaign, kicking off in Belfast next month, and follows an extremely successful 12 months for the business. Volumes of Boost’s core energy line are up 14.2% year-on-year, and as the energy market is growing at a rate of 7%, Boost is outperforming at an impressive rate. Simon Gray, managing director of Boost Drinks, commented: "The popularity of our original Boost energy drink, combined with the success of variations such as the 250ml price-marked energy can this year have paved the way for a re-brand of our sugar-free energy product. Both our trade customers and consumers are loyal to the Boost brand, and by presenting an option that calorie conscious consumers are demanding, we hope to penetrate the booming energy drink sector further and provide additional revenue opportunities for our retail and wholesale customers." http://www.boostdrinks.com/news/news.php?story=33 http://www.boostdrinks.com/news/news.php?story=33 Wed, 30 Sep 2009 00:00:00 GMT Leading functional drinks manufacturer Boost Drinks will be exhibiting at this year's Lunch 09 show, which is taking place from the 1-2 October at Old Billingsgate in London. Boost Drinks will be exhibiting on stand C317 and visitors can experience key lines from Boost's product portfolio, including smoothies and the original Boost energy line in its 1L, 500ml and 250ml price-marked can formats. Following the continued growth of the energy drinks sector and the popularity of energy lines including the 250ml 49p price-marked can, Boost has recently re-launched its light energy drink as "sugar free", which still contains just two calories per 100ml. Volumes of Boost's core energy line are up 14.2% year-on-year, and as the energy market is growing at a rate of 7%, Boost is outperforming at an impressive rate. As a result, Boost is preparing to unveil its first direct to consumer campaign, kicking off in Belfast next month, and is also working on an online social media campaign targeting students. Boost managing director Simon Gray commented: "We have enjoyed an extremely successful 12 months as a business, and we are looking forward to engaging further with our customers at LUNCH 09. The exhibition will enable us to showcase our broad product range and demonstrate the revenue opportunities that Boost provides by combining quality and value. The popularity of our 250ml price-marked can has been a key factor in our growth this year and it's clear that customers remain value-focused." http://www.boostdrinks.com/news/news.php?story=27 http://www.boostdrinks.com/news/news.php?story=27 Mon, 07 Sep 2009 00:00:00 GMT Leading energy drink supplier Boost Drinks has announced the success of the iPhone version of its ‘Boost the Band’ game, which has reached the App Store Top 20 and received over 1600 downloads in its first week of release. ‘Boost the Band’ was launched at Glastonbury Festival, where Boost was the official supplier of energy drinks at the four-day festival this year. The online and iPhone versions have seen over 10,000 visitors in total, with a high percentage of those visitors returning. Originally created for the festival season, ‘Boost the Band’ features a rock band that needs a Boost to keep the musicians going through their set. To take advantage of the improved features and better viewing quality of the iPhone, Boost has created a touch sensitive App compatible with all versions of the iPhone, which is available to download online at the App Store for free. With the introduction of three individual leader boards, for online players, mobile players and now for those who download the iApp, Boost will be giving away even more of its stimulating energy drinks to even more lucky gamers. The top ten players on each leader board will win a case of Boost and will be notified this month. Simon Gray, managing director at Boost, commented: “We’re thrilled with the success of the game to date, and have had great feedback from customers and the public. The decision to develop a version specifically for the iPhone was obvious as this is such a visually strong game that is perfectly suited for a touch screen. Boost the Band is a great way to raise awareness of the Boost brand with a wider audience as we launch our first direct to consumer campaign this month.”