Press releases - Thursday, September 2, 2010

BOOST DRINKS INTRODUCES NEW 500ml PRICE MARKED ENERGY OFFERING

The 500ml original energy drink will be priced at 79p and will be available to retailers from October. The promotion will be aimed at maximising revenue streams for retailers, whilst at the same time, providing consumers with an exceptional value, quality offering.

Since 2008, price marking has been an integral part of Boost’s promotional plan and year to date figures on price-marking alone show a 291% increase on last years figures. The new 79p promotion will aim to grow this figure even further.

Simon Gray, managing director at Boost says, “We’ve noticed a huge demand for price-marking within the industry, and naturally we want to continue to meet the requirements of our customers. Boost is a nimble and agile company, that has the ability to turn things around very quickly to keep up with the increasing demands both from retailers and consumers.”