Press releases - Thursday, May 6, 2010

Consumers Get A Free Boost As New Campaign Launches In Leeds

Leading energy brand Boost has unveiled its new campaign to the first of its regional audiences, including sampling activity and outdoor advertising in Leeds, this week.

Targeted predominantly at students, the ‘It’s a no-brainer’ campaign will be rolled out in regions across the country throughout the summer to generate awareness of Boost’s straight-forward, quality and value brand.

Boost’s new “It’s a no-brainer” was created to reflect the simplicity of making the decision to choose Boost. Promoting the benefits of value combined with great taste, Boost is also showcasing its brand personality to appeal to a broad consumer audience.

Five 48-sheet sites in and around Leeds city centre and the University are now live and sampling activity of Boost’s original energy drink and latest launch energy cola, is taking place this week at city centre locations.

Other city centres that will soon receive a Boost include Glasgow, Manchester and Cardiff, and Boost has teamed up with iMP to initiate a programme of sampling, data capture and product inventory to fill any distribution gaps in the regions.


Boost’s quality and value offering has thrived in the recession and this success has paved the way for Boost to communicate directly with consumers for the first time since the brand was established in 2001.

Simon Gray, managing director at Boost, said: “As a Leeds-based business, launching our new campaign to our Leeds audience first was a no-brainer. The ‘It’s a no brainer’ campaign reflects Boost’s brand personality, and combines humour with our quality and value message - we’re looking forward to reaching even more consumers with our products and generating more awareness of the Boost brand.”