Press releases - Thursday, June 16, 2011

BOOST DRINKS CELEBRATES 10 YEARS OF BUSINESS SUCCESS

Leeds based, leading energy drinks brand, Boost Drinks, is proud to celebrate its 10th anniversary this year.

Established in August 1981 to fill a gap in the market for quality energy drinks at an affordable price, Boost Drinks has gone from strength to strength since its inception, with reported annual sales up 44% year on year and an annual turnover of £19.1million.

Over the last 10 years, Boost has successfully carved out a corner of the market that it has made its own, with a clear and simple ‘no frills’ proposition and a competitive pricing structure, as well as offering great taste and quality, that has seen the brand grow in popularity, to become the second largest energy drink brand in Impulse in the UK, excluding private label. *

To celebrate this milestone year and to thank customers for their continued support over the years, Boost has a range of 10th anniversary promotional activity planned with cash & carries and wholesalers across the country. The promotion, which will follow a phased roll out over the anniversary year, will see depots compete to create the best Boost display, for the chance to scoop one of three cash prizes  This activity will be supported with a bigger than ever consumer campaign, which will roll out across no less than 9 key cities in the UK, including Leeds, Manchester, Bristol, Glasgow and Cardiff.

Boost has continued to differentiate itself from other brands, by focusing on broad-spectrum mid-market opportunities and has successfully built quality, long-term relationships with independents as key accounts. Boost now has a full distribution network of leading wholesalers and cash & carries serving independent and multiple retail trade alike, covering forecourts, convenience stores, CTNs and off licenses.
Boost is also experiencing significant growth in many export markets, which represent significant opportunities for long-term innovation and investment, as well as exploring potential with the foodservice sector , including on-trade and vending.

Simon Gray, managing director and founder, Boost Drinks said: “The last 10 years have proved to be very successful for Boost, and the fact that we experienced continued growth year on year, is a great achievement and recognition of the hard work and dedication of the entire Boost team and the excellent relationships we have forged with our trade partners, as well as the growth in consumer awareness and loyalty.”

“We wanted to celebrate and to say a big thank you to all our customers, and the best display activity we have planned, is not only a fun way to get them to further engage with the brand and to involve them in our special birthday celebrations, but also acts as a nice incentive and reward for staff at the competing depots. We look forward to judging their eye catching displays and to celebrating with the winning depots.”

* Source AC Nielsen Scantrack MAT 19.02.11