Press releases - Thursday, June 16, 2011

BOOST REFRESHES PRODUCT RANGE WITH NEW PACKAGING DESIGN

Boost Drinks, has introduced an exciting new packaging design across its entire product range.

The new packaging has been designed by Touchpoint, the Manchester-based design agency and the bright, eye catching and contemporary new design has been designed to appeal to Boost’s core target market of young adults, students and young professionals with energetic, fast paced lifestyles.

The new packaging has been launched across Boost’s increasingly popular Sport and Active range and Energy Cola, Sugar Free and original Boost Energy in its range of 1L and 500ml bottle formats and 250ml cans in both plain and price marked packs, and is widely available to wholesalers and independent retailers nationwide.

Simon Gray, Managing Director, Boost Drinks commented on the new packaging design: “Boost is a fun and energetic brand that is constantly re-inventing itself with innovative and creative ideas. We recognised the need to evolve our packaging in line with our other creative executions.”

“We are confident that the new packaging will have a great impact and command greater presence on the shelf and in the chiller cabinet. Boost is currently outperforming in the dynamic energy drinks sector as a whole, with sales up 44 % year on year and we aim to increase our market share in this thriving category.”