15 years in Northern Ireland

We are celebrating 15 years of being a giant in Northern Ireland! We’re proud to hold the number one, two and three spots for top selling soft drinks in the country and recognise the huge role our customers have played in achieving this. To say thank you, we’re staging a whole host of events, for consumers and independent retailers alike, to celebrate this momentous milestone.

To kick things off, our Boost Energy Sugar-Free SKU, priced at 49p per can, is getting dipped in a Northern Ireland inspired coat! We tasked students with a new can design competition, and we were blown away by the fantastic creations that flooded in. There could only be one winner. That was Heather Peddle, who created a brilliant Giant’s Causeway-inspired design that showcases Boost’s standing as a giant among energy drinks, perfectly.

Such a fabulous design deserves a big launch so we’re walking in the footsteps of giants to bring the Giant’s Causeway – or a smaller version – to the heart of Belfast. Alongside this installation, we’ll be giving away hundreds of free-samples, giving people an opportunity to experience our great-tasting sugar-free Boost Energy drink in all its glory.

As an independent company that supplies only to independent retailers, we wanted to show our appreciation for all your support and loyalty. So, we’d like to invite you to come to our demonstration day in Musgraves on the 18th October. We’ll be providing eye-catching POS branding to help you attract customers to shelves and giving away a host of Boost branded goodies, including beanie hats and keyrings. We’re also running a competition to giveaway a case of our special edition cans to 15 lucky retailers. To be in with a chance, send us a postcard with your name, contact number, email and store address on to Boost Drinks Ltd, 1270 Century Way, Thorpe Park, Leeds, LS15 8ZB, before 31st October. For all terms and conditions, please visit: https://www.boostdrinks.com/trade-competition-tcs/

That’s not all! As an independent business, we understand the challenges that independent retailers face and know it’s difficult to get out your stores. So, over the course of the 1st and 2nd of November, we’re coming to you! We’ll be hopping on Boost’s very own We Love Local tour bus and winding through the streets of Northern Ireland, to deliver prizes and parties to selected retailers. As part of this, retailers we visit will take part in a quick quiz where there are cash prizes and stock for every right answer. So, to heighten your chances, make sure you’re swotting up on these brilliant facts about Boost:

• Boost is the number 1, 2 and 3 top selling soft drink in the NI independent sector with Original, Red Berry and Sugar Free energy 250ml cans.

• Boost is celebrating 15 years in the Northern Ireland market.
• The Boost ‘We Love Local’ ethos means that we love doing business with independent local retailers and don’t supply to major supermarket chains.
• Boost has 5 Energy flavours – Citrus Zinc, Exotic Fruits, Red Berry, Original, Original Sugar Free and Punch Power.
• Boost Energy was established in 2001.
• The founder of Boost is MD Simon Gray.
All participants will then be entered into a draw to win the ultimate prize- a trip for two to the Giant’s Causeway!

As we tour around, one thing is guaranteed, we won’t be coming quietly. We want to shout to the whole country that we love our local retailers and cannot thank them enough for the last 15 years. Here’s to the next 15, Northern Ireland!