Boost Drinks started in 2001 with one entrepreneur, a small office with no windows, two phones and a team of mice! Fast forward to today and we are an award-winning, well-known brand with a range of fantastic drinks.

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Simon Gray

Founder & Chief Energising Officer
Time at Boost: Since it began in 2001

The day job: I’m the conductor of the orchestra

An interesting fact: I can whistle though my teeth


Adrian Hipkiss

Marketing and International Business Director
Time at Boost: From June 2019

The day job: I lead the marketing function at Boost, fully accountable for setting strategic direction and driving brand fame. I lead all areas of the marketing process from building a brilliant team, acquiring insight, leading category management and trade marketing, product development and consumer communication to building the process framework and facilitating new ideas and fresh thinking.

An interesting fact: I have 5 brothers and 1 sister and I’ve lost count of nieces and nephews!


Kirsty Birks

Non Executive Director
Time at Boost: From March 2015

The day job: Working alongside Simon Gray and the leadership team to provide strategic counsel with a particular interest in long term business strategy and planning.

I’ve met Bill Clinton twice, I love The Archers and Agatha Christie in equal measure and after living in Yorkshire for nearly 20 years I have finally mastered Yorkshire puddings!


Eleanor Gooding

People & Culture Director
Time at Boost: From June 2018

The day job: It’s my job to make sure that we have a healthy, thriving, engaged culture and that we have the right people in the right roles doing the right things.

An interesting fact: In my spare time I write fiction and collect gin


Andy Murfin

Finance Director
Time at Boost: From Oct 2012

The day job: I’m the number cruncher

An interesting fact: Played football at a Premier league ground and Cricket at an International test match ground


Colin Falconer

Sales Director
Time at Boost: From Jan 2022

The day job: Creating an environment where my team are fired up to deliver great results and build long lasting sales partnerships with our valued customers.

An interesting fact: My first job was as a biochemist