Boost Drinks unveils its first live TV advert in its biggest campaign to date

Boost Drinks is launching its first ever live TV advert to support its summer on-pack promotion, which aims to help independent retailers maximise on summer sales.

Launching Monday 11th June, the advert will run nationwide for six weeks, appearing across ITV2, MTV and Comedy Central both live and Video on Demand.  The advert is airing during some of the biggest shows of the summer, including Love Island.The vibrant advert shows an eclectic mix of Boost consumers enjoying their days’, with shots including a mix of sports and leisure activities. The advert is designed to reflect Boost’s commitment to produce high quality, value drinks that can be enjoyed by anyone and are available at local, independent retailers.

 The TV push marks the start of Boost’s largest marketing campaign to date. The summer campaign has been launched in order to support its on-pack promotion, build brand awareness and drive customers into stores. The eye-catching, on-pack promotion gives details of the consumer competition, running from 11th June to 5th October, across its bestselling 250ml Original Energy PMP variant. The competition gives consumers a chance of winning the top prize of a holiday to Barcelona, as well as daily and weekly giveaways such as smart watches and shopping vouchers.

Simon Gray, Founder and Managing Director of Boost, said: “At Boost we’re always looking for ways to support independent retailers and help them maximise on sales, that’s why we’re incredibly excited about this new promotion. It’s one of our biggest campaigns to date, and it’ll be supported by a huge array of marketing activity to help drive consumers into stores. We’ve thought hard about how to ensure it’s a success and we’re certain that retailers and consumers are going to love it.”

 The activity will also include partnerships with MTV (and its Ocean City Sounds festival), Joe.co.uk and Heat magazine.