Boost Iced Coffee Nominated For Product Launch Of The Year!
This year sees 64 products nominated across nine categories, ranging from confectionery to alcohol, soft drinks to grocery, and we are calling on you to pick the winners!
VOTE HERE: bit.ly/33mT3S6
Boost has launched two Iced Coffee variants following research that “highlighted the growing demand for ready-to-drink coffee in the independent and convenience channel”. Boost Iced Coffee Caffe Latte and Boost Iced Coffee Double Espresso are available in £1 price-marked 250ml cans. The launch was supported by trade and consumer PR, print advertising, sampling and POS tools. Boost says out-of-home hot and cold coffee sales are up 54% in the last year, while chilled ready-to-drink coffee is the fastest-growing functional drinks category with growth of 27%. The company says 66% of 18- to 24-year old coffee drinkers see chilled coffee as a good alternative to sugary drinks.