Boost Launches Red Berry Flavour In Mainland GB

What’s happening in 2019

Boost Drinks is starting 2019 with a bang – we’ve got a great new product coming to the shelf and we’re undertaking some big activity to make sure everyone knows about it!

Just in time for Valentine’s Day, we are bringing some love to the UK, with the introduction of our Boost Energy Red Berry 250ml SKU! A flavour explosion of mixed berries, this drink is a delicious new addition to the shelves of independent stores across Great Britain. As we know PMPs are important to you and your own customers, so we’ve also made sure it’s available as a 49p PMP with a great return for you.

The great thing about Red Berry is it’s already ‘Tried and Tasted’ as it’s currently the second best-selling energy drink in Northern Ireland[1]!  The Red Berry SKU is a huge hit with our Northern Ireland friends, where both consumers and retailers just can’t get enough of it.

 

What’s Great About Red Berry

Here at Boost, We Love Local because we supply exclusively to independent retailers. By this, we mean that as an independent company ourselves, we are committed to working with independent retailers and want to do everything we can to help their businesses thrive. Historically, we’ve introduced two brand new, limited edition SKUs every year but this year we’re doing things slightly differently.  From the time we’ve spent speaking and listening to our customers we know how much you love our existing range of energy, sport and protein drinks and it’s not always necessary to keep bringing in brand new flavours.  Instead, we’re bringing in Red Berry, a SKU that’s already proved itself a winner but will still create excitement and give your consumers something new to try!

When we saw how much of a stir Red Berry was causing in Northern Ireland, it was only right that we brought the hugely successful product to the mainland, so that everybody could benefit from its popularity. So, see this as a Valentine’s Day gift from us to you – a delicious product with proven success ready for you to stock up from wholesalers now!

 

Shouting about Red Berry

We wouldn’t be Boost if we weren’t going all out to tell everyone about Red Berry and driving them into store to try it for themselves.

As Red Berry launches just in time for Valentine’s Day, we’re launching a huge campaign, partnering with dating specialists Tinder who reach millions of people in the UK every day.  We’re spreading the love whilst giving three lucky consumers the chance to win the ultimate date of their dreams.  We’ll be taking out adverts and sharing information across Tinder’s own platform as well as our social pages from the 21st January.  It’s sure to get people talking and it’s all linked to the launch of Red Berry!

Also, what better way to get people flocking to your stores to buy Red Berry than by giving them the chance to try it first.  During Valentine’s week we’ll be visiting Glasgow with cans of Red Berry and passing them out to help drive them to your stores.  We’re going to make sure you can see us and our new SKU everywhere with advertising across London and Manchester as well.

 

[1] IRI Marketplace Data Symbols and Independents 52 weeks unit sales to 12th August 2018