Boost to Grow its Successful Energy Drinks Range with Launch of New Punch Power
Boost drinks is extending the market for high quality, great tasting energy drinks with the introduction of its new sugar free Punch Power 250ml can
Boost is introducing the new Punch Power SKU to its line-up of 250ml energy drinks as it continues to cement its position as a challenger brand that offers great tasting drinks at a fraction of the cost of the category leaders.
Punch is the fastest growing flavour in Energy* and Boost is launching its own SKU to the market this March to attract new customers to the drinks fixture. With sales of sugar-free stimulation drinks up by 22%**, Boost has ensured the new variant is completely sugar-free but still retains the great taste that Boost drinks are known for.
The new Punch Power flavour features a fusion of mango, passionfruit and cranberry flavours. The pack design uses bold colours to differentiate from other flavours, create stand out on shelf and compliment Boost’s growing core flavours range. The launch will be accompanied by a strong range of point of sale, including in-depot display pieces and retailer shelf wobblers.
Simon Gray, Founder and Managing Director of Boost, said: “As an independent company that supplies only to independent retailers, we wanted to create a product that we know will appeal to the growing number of shoppers looking for healthier soft drinks that don’t compromise on taste or price. At Boost, we never sit still and we’re always looking for ways to help attract new shoppers to the drinks fixture through new and exciting products that capitalise on the biggest trends in flavours and formats.
“We understand the challenges affecting retailers currently around the sugar levy and we want to support our customers by offering more low sugar options that don’t move away from the much-loved Boost taste. We’re confident Punch Power delivers the great flavour, fantastic taste and exceptional value that our customers have come to expect from us.”
The launch of Punch Power marks the start of an exciting year for Boost, with plans to significantly increase distribution and undertake a number of promotions and competitions to drive incremental profit opportunities for retailers.
Punch Power Sugar Free will be available in 250ml cans in cases of 24 from 12th March.
* Source: IRI Marketplace Data Symbols and Independents 52 weeks unit and value sales to 3rd Dec 2017
** Source: IRI Marketplace Data Symbols and Independents 52 weeks unit and value sales to 10th Sept 2017