THE BOOST STORY
Our journey so far
How we got here.
Over the last 20 years, our journey to becoming the #1 UK-based energy drinks brand began. Today we have a wide product portfolio that we're really proud of. But the best thing is, we're just getting started.
2001
BOOST was born, and Original Energy reshaped the market for great-tasting energy drinks with a real-world price tag.
2005 - 2013
Our first ever ad campaign!
BOOST Sport launched, making isotonic hydration affordable.
#44 fastest-growing company on the Fast Track 100
Our explosive range of Energy flavours shook up the market.
We go international, and the wider world enjoys Boost for the first time. But not the last.
2018
Northern Ireland’s #1 soft drink!
2020
Our Iced Coffee range gave coffee breaks a delicious BOOST.
2021
The Official Energy and Sport Drinks sponsored Leeds United FC.
2021
We became the official Rio distributor and Unleashed The Sunshine to more people than ever.
2022
BOOST Juic’d launched, combining real fruit juice fusions with an energy kick.
2023
We released BOOST Sport's mouthwatering limited edition Raspberry & Mango flavour.
2023
We squeezed more flavours into the Juic’d range with NEW Blood Orange & Raspberry Crush.
2023
Rio got a sunny new face lift and launched in larger sizes and a HFSS-compliant recipe.
Become a BOOST partner
And what's next? The sky’s the limit. But if you’d like to be a part of our ever-growing story and become a BOOST partner, sign up here.
For everyone out there enjoying BOOST: hold tight, we’ve got big things coming!
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