“I’m a huge fan of Boost Drinks as they have a fantastic relationship with their retailers; last year, Boost sent out care packages to the retailers, and were one of the first to do so when the pandemic hit, staying in touch throughout. Additionally, there’s a feedback loop, which means they’re always all ears and are proactive when it comes to taking on board our recommendations, and their NPD is always on trend. Most importantly, their products fit a need and gap in the market for what customers truly want, and they offer fantastic cash margins alongside this. They truly are the champions of the independents and there are not many companies that can hold that accolade with pride!”