News

Boost Drinks awarded 5th place in the UK’s Top 25 SME Culture Leaders award.

July 2018

Boost Drinks is incredibly proud to announce that they have been awarded 5th place in the UK’s Top 25 SME Culture Leaders award.   Boost has always known that the people are key to the company’s overall success, and has built a vibrant and supportive environment where people can thrive. Based at Thorpe Park in […]

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Boost Drinks unveils its first live TV advert in its biggest campaign to date

June 2018

Boost Drinks is launching its first ever live TV advert to support its summer on-pack promotion, which aims to help independent retailers maximise on summer sales. Launching Monday 11th June, the advert will run nationwide for six weeks, appearing across ITV2, MTV and Comedy Central both live and Video on Demand.  The advert is airing […]

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Boost Celebrates 15 Successful Years in Northern Ireland

May 2018

Boost, the independent business behind the best-selling energy drink in Northern Ireland[1], is celebrating its 15 years of success in the country by launching an exciting competition to thank its customers for their ongoing support. Boost will be giving retailers the chance to win one of 50 Boost branded fridges that will help retailers clearly […]

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Boost to Grow its Successful Energy Drinks Range with Launch of New Punch Power

March 2018

Boost drinks is extending the market for high quality, great tasting energy drinks with the introduction of its new sugar free Punch Power 250ml can Boost is introducing the new Punch Power SKU to its line-up of 250ml energy drinks as it continues to cement its position as a challenger brand that offers great tasting […]

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BOOST RESPONDS TO SUGAR LEVY WITH NEW RECIPE

December 2017

Boost Drinks is reformulating all of its energy SKUs to 4.9g of sugar per 100ml in advance of the Soft Drinks Industry Levy coming into force next April. Exempt from the levy, all the new recipe SKUs will be in market by February 2018. True to its Champion Of The Independents commitment, the challenger brand […]

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Boost Drinks

Testimonial

November 2017

Soft drinks are key for Jamie Keshwara, who owns four NISA stores in the Peterborough area – with the category securing a top three position in his sales figures on a regular basis. The four stores have very different customer profiles being located in the tourist area of Burnham Deepdale through to a Whittlesey housing […]

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Jamie Keshwara, NISA

ANOTHER BOOST FOR THE NI ENERGY MARKET

November 2017

Having launched a major initiative in September to drive sales of its 500ml Original PET SKU, Boost has since had thousands of entries and awarded its first winners. The promotion has a £25,000 prize fund for consumers with an additional £12,000 for retailers. The 500ml on pack promotion is being supported by out of home […]

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Suzanne Bassett, Today's Express, Belfast

Case Study: Spar Craigyhill

October 2017

Ronnie Eynon runs a successful Spar symbol store in the largely residential Craigyhill area of Larne in County Antrim. A previously separate newsagent and grocery store, it was recently refurbished, creating a single unit with 2,500ft retail space. Soft drinks is one of the top performing categories along with fresh dairy / produce, hot foods […]

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Ronnie Eynon, Spar Craigyhill

Boost pledges to put more feet on the street in 2018

October 2017

Boost Drinks recently sponsored its first HIM panel, hosting some of the country’s leading independent retailers to understand their outlook on the current condition of the independent convenience channel and how they view Boost Drinks as a brand exclusive to this sector. Founder and managing director Simon Gray was delighted with the session: “I know […]

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https://www.conveniencestore.co.uk/news/boost-pledges-to-put-more-feet-on-the-street-in-2018/560579.article

FORECOURT SECTOR GETS EXTRA BOOST

September 2017

Boost Drinks has appointed Dave Tighe as business development manager for the North, focusing predominantly on the forecourt sector. Dave has over 30 years’ experience of the grocery market, having worked on a broad portfolio of FMCG brands with Kerryfresh and Same Day Beers, and also having spent 15 years with Palmer & Harvey. His […]

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