Retailer Testimonial - Avy Roda - Nisa Local 41-45 Cross Ln

Boost has a really visible price which is popular with my customers. It also is a really good quality energy drink for the cost too.

Stocks: Boost Energy 1-litre Original

Why do you choose to stock Boost Drinks?

It sells really well for us, so we need to get it!

What is the customer demographic buying Boost Drinks?

Our customer demographic is young males under 30. They come in on the weekends and buy it to mix their drinks at parties. They buy the 1-litre and are definitely mixing it with their vodka because the taste is so similar to Red Bull! That is definitely our best-selling energy drink and format. We don’t do the cans but I would be interested in what happens because we have workers coming in midweek and buying the Monster and Relentless cans.

Is there anything else Boost Drinks can do?

From a selfish point of view, we love it when they do the £1 offer on the 1-litre. It has tended to be around Christmas time which is when customers are partying more than ever, so we do really well with that!