Simon’s our Managing Director (in other words he’s the boss). Boost is his brainchild and he’s been steering the ship right from day one. As well as leading us in the right direction as a business, he also inspires the team and sets the tone for our culture. Most importantly though, he still makes the tea from time to time – a proper hands-on guy who leads by example. Simon’s big secret: he’s a big softy at heart, and he proposed to his wife in French, on one knee, up the Eiffel Tower. And it wasn’t even for a bet.

Al’s been our Sales Director since 2010. He works closely with our Board to help shape the way we do things. He’s also in charge of our busy sales team. Delivering commercial performance in line with our purpose and values are top of Al’s to-do list, but away from the office, he loves a good dance. He’d dance in the office too, but he knows we’d all resign.

Working alongside the sales team as Wholesale Controller Simon has played no small role in achieving consistent year on year sales growth since 2013 – not least because of his tireless dedication to professional development across the team. A recent commitment to improving relationships with retailers looks set to help us reach even dizzier heights which is great news to Simon given that he is a licensed gliding pilot!

As our Cash & Carry Controller, it’s no surprise that Ian works with the sales team to manage our Cash & Carry sector. He sorts out the sales strategy, promotional activity and individual customer plans for his accounts… all towards smashing sales targets. A regular joker, Ian loves to remind us that people mistake him for Brad Pitt. Must be his Yorkshire accent that gives him away.

As our Trade Marketing Manager since 2014, most of our trade customers will already know what a great character Amy is. Her day-to-day role is to manage trade advertising and PR activity, right across the country. Amy also oversees exhibitions and events, and works with the trade across wholesale, delivered customers and independent retailers. If you meet Amy and think she looks familiar, you might have seen her on Couples Come Dine With Me. We’re guessing you won’t admit to it though.