BOOST DRINKS COVID-19 UPDATES

KEEPING OUR WHOLESALERS AND RETAILERS UPDATED...

Update – 20th June

  • We’ve had a strong start to summer, enjoying a fantastic June so far and achieving positive sales results. We delivered approximately 500,000 cases of Boost in May but we will deliver approximately 750,000 cases in June!
  • Our supply partners have responded really well to the increase in demand, with extra production capacity being made available and additional vehicles/drivers also being sourced.
  • I’m happy to say that we have now moved all our stock across to new packs, we’re very grateful to all our customers who have supported us during this transition period.
  • We’re now focussed on delivering an incredible summer and maintaining our excellent customer service record, which currently stands at 98.7% for 2020. Given the difficulties everyone has faced over the past three months, it is quite remarkable that we are still performing above the industry standard.

 

Update 12th June

  • Demand for Boost remains high as we move further into the summer months.
  • Last month saw us achieve our biggest order week of 2020 (the week commencing 11th May).
  • We have since had the biggest order week in the history of the company (the week commencing 1st June)!
  • This is fantastic news for Boost as well as being a clear indication that confidence is returning to the entire wholesale sector.
  • We have almost completed our transition to our new branded SKUs. The vast majority of the orders taken in that record-breaking week were for our new design packs and we expect all customers will be receiving brand refresh stock from next week.
  • Early indications are that the rate of sale of the brand refresh is very strong and the feedback from wholesalers is really positive.
  • The other great success story from the last few weeks has been Boost Iced Coffee, this has continued to sell at an unprecedented rate. Fortunately we have plenty more production in the pipeline and are excited to see this NPD really take off over the summer.

 

Update 29th May

  • We continue to see great demand for our products across a wide variety of customers. It’s not just the biggest wholesalers who have been ordering during the last couple of months but also the independent cash and carry’s who have been stocking up on Boost.
  • The week commencing 11th May 2020 was our biggest order week of 2020.
  • This demand has aided the transition onto our new branded items, with roughly 75% of our cans now switched over to the brand refresh variant. The remaining cans and bottles will all be moving across in the next 2-3 weeks and it’s exciting to see these great looking products appearing on the shelves of independent retailers all over the country.
  • Boost Coffee, which is continue to grow in popularity achieving good traction in wholesale. Sales have doubled in May compared to the March/April average. This is especially remarkable because we know retailers have been focusing on their core range items during the lockdown rather than new products. It’s certainly one to watch and could be a real success story coming out of this year.

 

Update – 15th May

  • Our key focus is the brand refresh. This project has been many months in the planning and we are now at the point where new products are going out to wholesalers – new branded original cans and 1 litre bottles have already been delivered to customers.
  • During this transition phase we are communicating regularly with all customers to ensure they know what products are switching over and when. Their systems are being updated daily to reflect the changes in the range and ensure that purchase orders and barcodes are correct, so there are no issues further down the supply chain.
  • We have daily calls with our sales team and update them with stock levels for every item, so they are clear where that stock will be sold and when we will move onto the new codes.
  • We are extremely grateful to customers for working with us on all elements of this enormous project. All this hard work will ensure the smoothest transition as we move over to the new designs .
  • We continue to get great support from our suppliers and have no concerns with manufacturing or our stocks levels.
  • We would like to offer a big thank you to all the Boost delivery drivers who have adapted well and continued to represent our brand extremely well under unusual circumstances.
  • We’re also very proud that our customer service score remains above the industry standard of 98.5% at a time when delivery can be challenging.

 

Update – 1st May

  • We are very grateful to customers across the country who have adapted quickly to the current climate and we will continue to do all we can to help your businesses by putting independent retailers first. We have still not seen any impact to customer service levels since this began.
  • Our manufacturers are managing the current climate very well and have maintained good service levels. They have successfully adapted to the big changes to demand within soft drinks as consumers switch from pub/restaurant purchases to buying bottles/cans. The bulk buying of household items has not been reflected in the soft drinks market however our products still remain popular.
  • Demand for Boost has settled to a new normal and we’re delighted that convenience retailers continue to see Boost as part of their core range, even in trying circumstances. We are now better able to forecast this demand and manage our stocks accordingly. Our Boost Energy, Protein, Sport and Coffee SKUs remain popular and we advise continuing to stock best sellers like our Red Berry 250ml Energy SKU and two new Coffee SKUs, Silky Smooth Caffe Latte and Full Bodied Double Espresso with Milk
  • Our warehouse and delivery teams have adapted their processes to accommodate the government guidelines on social distancing. However, there have been no reductions to any of the regular team picking and delivering Boost orders.
  • As always, we want to ensure we are transparent and clear with retailers and wholesalers throughout this process so would welcome any suggestions, thoughts or questions just send us a DM on Facebook or Twitter or simply email us at enquiries@boostdrinks.com

 

Update – 17th April

  • Our manufacturers have seen very limited impact from COVID-19 so far and their biggest challenge has been dealing with the increase in demand for soft drinks across the multiples and convenience retail.
  • We have seen no disruption from our European suppliers, with our Coffee and Protein ranges both arriving into our warehouse with no issues.
  • Despite strong demand for Boost in recent weeks as retailers stock up on their best sellers, we have maintained normal stock levels and do not see any immediate need to reduce these.
  • Our warehouse and delivery teams have adapted their processes slightly to accommodate the government guidelines on social distancing and to avoid spreading the virus.
  • We are very grateful to customers across the country who have adapted quickly to these changes and are ensuring our drivers are well looked after when visiting their sites.
  • We have not seen any impact to customer service levels since this began. We remain committed to delivering throughout 2020 in an orderly fashion and will be working closely with customers on the exact timing of this.
  • We want to ensure we are transparent and clear with retailers and wholesalers throughout this process so would welcome any suggestions, thoughts or questions just send us a DM on Facebook or Twitter or simply email us at enquiries@boostdrinks.com

 

Updates provided By Alex Runham, Supply Chain Controller