Because Historboost sounded weird.
From humble beginnings, cramped inside a tiny office but with some BIG dreams, we’re proud of how our range of energy drinks (protein drinks, sports drinks, fruity drinks, chocolate drinks, sparkling, still... you get the idea) has grown. But we promise never to get too big for our boots, and stick to our roots by only supplying independent retailers.
In 2001, a taste odyssey began with our first product, 1 litre Original Energy - born from a belief that we could make a drink as good as Red Bull without the hefty price tag.
A WHOLE 18 YEARS IN BETWEEN
Then came Iron Brew and Cranberry flavours, a 500ml bottle, then an Isotonic sports drink. Next, a 250ml can increased our ‘can’-do attitude, and Boost was going places... Spain and Sweden for starters, and hitting a bunch of festivals and events.
But we never forget our heartland: the local retailer, a focus that’s seen us pick up loads of independent retail awards, with a helping hand from our wholesale drinks suppliers, and the shop owners who we’d be nothing without.
We like to keep things fresh, and we’re up to Cherry, Red Berry, Fruit Punch, Citrus, Exotic Fruits, and seasonal Limited Edition flavours, not forgetting our Boost Protein and Iced Coffee range with more tasty stuff in the pipeline...
Watch this space [ ] to be the first to know about all things Boost. Actually, you’re probably better off checking out our news section.