Marketing and International Business Director
Time at Boost: 2 years
The day job: I lead the marketing function at Boost, fully accountable for setting strategic direction and driving brand fame. I lead all areas of the marketing process from building a brilliant team, acquiring insight, leading category management and trade marketing, product development and consumer communication to building the process framework and facilitating new ideas and fresh thinking.
An interesting fact: I have 5 brothers and 1 sister and I’ve lost count of nieces and nephews!