Boost Celebrates 15 Successful Years in Northern Ireland

Boost, the independent business behind the best-selling energy drink in Northern Ireland[1], is celebrating its 15 years of success in the country by launching an exciting competition to thank its customers for their ongoing support.

Boost will be giving retailers the chance to win one of 50 Boost branded fridges that will help retailers clearly display their products in store. This exciting giveaway will run with Boost’s key wholesalers throughout Spring. Entering the competition is easy, all retailers need to do is purchase three cases of Boost’s new Punch Power, sugar free 250ml can from their local wholesaler.

Boost Energy founder and Managing Director Simon Gray said “Northern Ireland is a massive market for us and the public has really taken Boost to their hearts – making us the number one soft drink in the independent sector here. At Boost we love local retailers and are committed to supporting them which is why we only sell Boost in local independent retail stores and not the big supermarket chains.”

Gareth Hardy, Managing Director of Boost Drinks’ Northern Irish distributor, Hardy Sales & Marketing (HSMNI), said: “The last 15 years in Northern Ireland has been a huge success for us.  We’ve built up some brilliant, long-lasting relationships with our customers and we’re incredibly grateful for their continued support for the Boost brand and products.

We’re absolutely thrilled with the success of the last 15 years but we’re not stopping here and have some really exciting plans to help retailers grow sales even further.”

This is the second piece of activity Boost has undertaken to celebrate its 15 years in Northern Ireland.  Earlier in the year it announced it would be collaborating with university students to design a bespoke celebratory can for their Sugar Free Energy 250ml can, which will be launched in retailers stores for a limited time only in autumn.

Boost was launched in NI in 2003 and now, 15 years later, is the province’s largest soft drink within the independent convenience channel.


[1] In the independent channel