Boost Drinks will be launching a major new initiative in September to drive sales of its 500ml SKU.

This on-pack promotion on its 500ml PET PMP bottles, promises over 1,000 winners a total prize fund of £25,000 in cash, Amazon vouchers and cinema tickets.

Eye-catching promotional packs feature a printed code which consumers will be asked to input into a Boost microsite to find out instantly if they are a winner.

All entrants will also be placed into a prize draw to win a £2,500 Virgin gift card to create a lifetime experience. The winner is to be announced on 15th December.

POS for the promotion will start appearing in depots from late August. The consumer-focused campaign Boost’s will also extend to trade audiences can benefit too as, true to its Champion Of The Independents commitment, 12 lucky retailers will win £1,000 each!

Natalie Rich, marketing controller at Boost Drinks, comments: “Supporting our independent retailers, this prize draw rewards their support of Boost. Each outer case will feature a token on the shrink wrap, which post-purchase the retailer can ‘tear & share’ returning it to Boost by post or by emailing a picture.”

Retailers who return their token will then be entered into a weekly prize draw to win £1,000 cash. The first draw will take place on 29th September, and each week thereafter until the 12th winner is announced on 15th December.

The 500ml on pack promotion will be supported by out of home, above the line advertising, digital advertising, PR and social media.

This latest investment is a great illustration of Boost’s continued Champion of the Independents commitment whereby it does not sell through the multiples.

For more information on Boost visit