News & events
Exhibitions & events - Tuesday, March 16, 2010
BOOST DRINKS SHOWCASES NEW ADDITION TO ENERGY RANGE AT CRS OFF-LICENSE SHOW 2010
Leading functional drinks brand Boost will be showcasing its complete portfolio of Energy, Sport, Smoothie and Active products on stand F309 at this year’s CRS Off-License Show, including its latest launch, Boost Energy Cola.
Boost Energy Cola, which is available in 250ml can, 500ml and the iconic 1L PET formats, has been … Read more »
Press releases - Thursday, February 11, 2010
BOOST DRINKS ANNOUNCES NEW COLA FLAVOUR ADDITION TO ENERGY LINE
Leading independent energy drink brand Boost will launch a new addition to its core energy line this month – a cola-flavoured energy product.
Boost Energy Cola, which will be available from mid-February in 250ml can, 500ml and the iconic 1L PET formats, has been developed to appeal to energy drinkers looking for a high … Read more »
Press releases - Monday, January 25, 2010
Boost Drinks announces highest ever sales! Independent energy brand continues to outperform sector
Leading energy drink brand Boost has announced today that its year-on-year sales are up by 26%, continuing the company’s growth since its launch in 2001.
Nielsen figures have revealed that sports and energy remains the fastest growing sector within the soft drinks category, demonstrating 6% volume and 4.6% value increases. Boost is outperforming this rate, with 2009 … Read more »
Sponsorship activity - Monday, January 4, 2010
Boost Drinks sponsors Proppa.com Honda team’s 2010 motocross season
Leading energy drink brand Boost has teamed up with Proppa.com Honda as one of the team’s main sponsors for the 2010 motocross season.
Boost, which is set to roll out its first direct to consumer campaign across the UK over the next year, has signed a 12-month deal with Proppa.com Honda, … Read more »
Press releases - Monday, December 14, 2009
BOOST LAUNCHES 99p HIGH CAFFEINE SHOT
Leading energy brand Boost Drinks has launched its new 99p stimulation shot, the lowest priced on the market, in response to growing customer demand for a value alternative.
The Boost shot, which will be available to wholesale and independent retailers from early December, is a concentrated blend of caffeine and natural extracts of … Read more »
