News

BOOST RESPONDS TO SUGAR LEVY WITH NEW RECIPE

December 2017

Boost Drinks is reformulating all of its energy SKUs to 4.9g of sugar per 100ml in advance of the Soft Drinks Industry Levy coming into force next April. Exempt from the levy, all the new recipe SKUs will be in market by February 2018. True to its Champion Of The Independents commitment, the challenger brand […]

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Boost Drinks

Testimonial

November 2017

Soft drinks are key for Jamie Keshwara, who owns four NISA stores in the Peterborough area – with the category securing a top three position in his sales figures on a regular basis. The four stores have very different customer profiles being located in the tourist area of Burnham Deepdale through to a Whittlesey housing […]

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Jamie Keshwara, NISA

ANOTHER BOOST FOR THE NI ENERGY MARKET

November 2017

Having launched a major initiative in September to drive sales of its 500ml Original PET SKU, Boost has since had thousands of entries and awarded its first winners. The promotion has a £25,000 prize fund for consumers with an additional £12,000 for retailers. The 500ml on pack promotion is being supported by out of home […]

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Suzanne Bassett, Today's Express, Belfast

Case Study: Spar Craigyhill

October 2017

Ronnie Eynon runs a successful Spar symbol store in the largely residential Craigyhill area of Larne in County Antrim. A previously separate newsagent and grocery store, it was recently refurbished, creating a single unit with 2,500ft retail space. Soft drinks is one of the top performing categories along with fresh dairy / produce, hot foods […]

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Ronnie Eynon, Spar Craigyhill

Boost pledges to put more feet on the street in 2018

October 2017

Boost Drinks recently sponsored its first HIM panel, hosting some of the country’s leading independent retailers to understand their outlook on the current condition of the independent convenience channel and how they view Boost Drinks as a brand exclusive to this sector. Founder and managing director Simon Gray was delighted with the session: “I know […]

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https://www.conveniencestore.co.uk/news/boost-pledges-to-put-more-feet-on-the-street-in-2018/560579.article

FORECOURT SECTOR GETS EXTRA BOOST

September 2017

Boost Drinks has appointed Dave Tighe as business development manager for the North, focusing predominantly on the forecourt sector. Dave has over 30 years’ experience of the grocery market, having worked on a broad portfolio of FMCG brands with Kerryfresh and Same Day Beers, and also having spent 15 years with Palmer & Harvey. His […]

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PLAIN PACK IS #MYNEXTSTEPS FOR BOOST DRINKS

September 2017

As the protein category continues to grow faster in the convenience channel than anywhere else*, Boost is launching its great tasting flavoured milk drink in plain pack exclusively for independents. Boost sales director Al Gunn comments: “Having seen a huge demand for our price marked protein products, we felt now was the time to offer […]

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BOOST LAUNCHES £25,000 COMPETITION

August 2017

Boost Drinks will be launching a major new initiative in September to drive sales of its 500ml SKU. This on-pack promotion on its 500ml PET PMP bottles, promises over 1,000 winners a total prize fund of £25,000 in cash, Amazon vouchers and cinema tickets. Eye-catching promotional packs feature a printed code which consumers will be […]

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STUDENTS GET A BOOST!

August 2017

Champion Of The Independents Boost Drinks has partnered with specialist youth marketing agency Dig-In to launch a huge national Freshers’ sampling programme, reaching over 350,000 students. Dig-In distributes welcome boxes to new students in their halls on entering university. Boost will be the only energy drink involved in this activity and will be inviting students […]

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THE BOOST HAS BEEN RELEASED!

August 2017

Boost’s latest Release the Boost campaign is running throughout the summer to drive brand awareness, engage consumer audiences and amplify the Boost brand across many channels, reaching over 40 million consumers nationwide. Latest elements of this innovative campaign included a 15 second advert from Boost on the ITV Hub, which appeared in commercial breaks for […]

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