News

Give Us a Boost!

August 2017

As Champion Of The Independents, everything Boost does is with the independent channel as its focus – from new product development to marketing communications campaigns. We are therefore very pleased to be shortlisted in two of IRN Retail Industry Awards’ categories: Best New Product for Protein Boost Sales Team of the Year Founder and managing […]

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GRAY BOOSTED BY INDUSTRY ACCOLADE

June 2017

Simon Gray, managing director and founder of Boost Drinks, has been named Director of the Year at Insider Magazine’s Yorkshire Business Leaders Awards. Gray was nominated for, and won, this award not only because of the consistent success and growth Boost has achieved since it was established in 2001, but because of his distinctive leadership […]

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RE-RELEASING THE BOOST

May 2017

  Building on its reputation as Champion Of The Independents, Boost Drinks is kick-starting the summer with a new marketing campaign aimed at taking the brand to millions of new consumers and boosting sales for its independent stockists. Boost’s latest Release the Boost campaign will run through the summer to drive brand awareness, engage consumer […]

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#releasetheboost

GIVING PROTEIN SALES A BOOST

April 2017

Having introduced Protein Boost to the UK market at the start of 2017, Boost Drinks is following up the launch with a range of point of sale tools designed to support retailers. The new marketing materials include: A2 and A4 posters, shelf talkers and wobblers – all created in line with the distinctively different Protein […]

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Protein Boost by Boost Drinks

POMBERRI LIMITED EDITION WILL BE A BLAST!

March 2017

Pomberri Blast is the latest sugar free SKU from Boost Drinks, available as a limited edition line from early April, with a particular focus on the festivals market and delivering great cash profit margins. Pomberri Blast features a blend of pomegranate and blueberry flavours, in a 250ml can price-marked at 49p. It will be supported […]

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Boost Pomberri Blast

SPORTS DRINK GETS NEW BOOST

March 2017

Challenger brand Boost Drinks is updating its isotonic sport drinks offer, which is exclusively for independents, with striking new packaging, a new recipe and an additional flavour. New Citrus Boost Sport is a direct response to consumer tastes for a lighter, zingier flavour and will further strengthen the range for independents enabling them to compete […]

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Boost Sport

BOOSTING ITS LOOK

January 2017

Challenger brand Boost Drinks is looking to increase its share of the energy drinks market with striking new packaging that will be introduced across all 40 plus SKUs over the next few months. Already number two in the category*, this evolution of Boost’s brand identity will provide improved differentiation and stand-out. The logo has been […]

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Boost Drinks

YORKSHIRE BUSINESS WINS NATIONAL AWARD

December 2016

Leeds-based Boost Drinks has won a national trade award alongside some of the UK’s most famous consumer brands including Walkers Crisps, Nestle and PG Tips. Boost Drinks was presented with the Gold Medal for Service to Retailers by the Federation of Wholesale Distributors (FWD) last week. The FWD is a highly influential organisation for wholesalers, […]

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BOOST ANNOUNCES FIRST THREE CRYSTAL BOTTLE WINNERS

November 2016

November 2016 Three Boost retailers have each won £1,000 having discovered one of 15 special 15th anniversary crystal bottles that were hidden in promotional cases of 500ml Boost Original. Hamid Majdabadi (pictured middle) owns a convenience store and off licence in Ealing and was delighted with his prize, which he received from trade marketing manager […]

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BOOST DRINKS CELEBRATES FIFTEEN YEARS AS CHAMPION OF THE INDEPENDENTS

November 2016

Soft drinks brand Boost Drinks is celebrating fifteen years as a champion of the independent. The company was founded by entrepreneur Simon Gray back in 2001, when he spotted a gap in the energy drinks market for a challenger brand. The business has since gone from strength to strength with a current turnover of nearly […]

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