News

FORECOURT SECTOR GETS EXTRA BOOST

September 2017

Boost Drinks has appointed Dave Tighe as business development manager for the North, focusing predominantly on the forecourt sector. Dave has over 30 years’ experience of the grocery market, having worked on a broad portfolio of FMCG brands with Kerryfresh and Same Day Beers, and also having spent 15 years with Palmer & Harvey. His […]

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PLAIN PACK IS #MYNEXTSTEPS FOR BOOST DRINKS

September 2017

As the protein category continues to grow faster in the convenience channel than anywhere else*, Boost is launching its great tasting flavoured milk drink in plain pack exclusively for independents. Boost sales director Al Gunn comments: “Having seen a huge demand for our price marked protein products, we felt now was the time to offer […]

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BOOST LAUNCHES £25,000 COMPETITION

August 2017

Boost Drinks will be launching a major new initiative in September to drive sales of its 500ml SKU. This on-pack promotion on its 500ml PET PMP bottles, promises over 1,000 winners a total prize fund of £25,000 in cash, Amazon vouchers and cinema tickets. Eye-catching promotional packs feature a printed code which consumers will be […]

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STUDENTS GET A BOOST!

August 2017

Champion Of The Independents Boost Drinks has partnered with specialist youth marketing agency Dig-In to launch a huge national Freshers’ sampling programme, reaching over 350,000 students. Dig-In distributes welcome boxes to new students in their halls on entering university. Boost will be the only energy drink involved in this activity and will be inviting students […]

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THE BOOST HAS BEEN RELEASED!

August 2017

Boost’s latest Release the Boost campaign is running throughout the summer to drive brand awareness, engage consumer audiences and amplify the Boost brand across many channels, reaching over 40 million consumers nationwide. Latest elements of this innovative campaign included a 15 second advert from Boost on the ITV Hub, which appeared in commercial breaks for […]

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Give Us a Boost!

August 2017

As Champion Of The Independents, everything Boost does is with the independent channel as its focus – from new product development to marketing communications campaigns. We are therefore very pleased to be shortlisted in two of IRN Retail Industry Awards’ categories: Best New Product for Protein Boost Sales Team of the Year Founder and managing […]

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BOOSTING ITV ON DEMAND

July 2017

Love Island, Celebrity Juice and Take Me Out are amongst shows about to receive a Boost as the brand takes its Release The Boost campaign to the digital airwaves with ITV’s video on-demand service, the ITV Hub. Launching Monday 17th July, a new 15 second advert from Boost Drinks, featuring the iconic Release The Boost […]

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Boost on ITV Hub

GRAY BOOSTED BY INDUSTRY ACCOLADE

June 2017

Simon Gray, managing director and founder of Boost Drinks, has been named Director of the Year at Insider Magazine’s Yorkshire Business Leaders Awards. Gray was nominated for, and won, this award not only because of the consistent success and growth Boost has achieved since it was established in 2001, but because of his distinctive leadership […]

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RE-RELEASING THE BOOST

May 2017

  Building on its reputation as Champion Of The Independents, Boost Drinks is kick-starting the summer with a new marketing campaign aimed at taking the brand to millions of new consumers and boosting sales for its independent stockists. Boost’s latest Release the Boost campaign will run through the summer to drive brand awareness, engage consumer […]

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#releasetheboost

GIVING PROTEIN SALES A BOOST

April 2017

Having introduced Protein Boost to the UK market at the start of 2017, Boost Drinks is following up the launch with a range of point of sale tools designed to support retailers. The new marketing materials include: A2 and A4 posters, shelf talkers and wobblers – all created in line with the distinctively different Protein […]

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Protein Boost by Boost Drinks